E-mail marketing for dummies

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Wiley ;
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E-mail seems like a terrific marketing tool - until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to:

Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization

And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

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Grouping Information

Grouped Work ID 0cc882a6-8ca1-93ac-1866-cd5a5ac608bb
Grouping Title e mail marketing for dummies
Grouping Author arnold john
Grouping Category book
Last Grouping Update 2019-02-11 00:36:19AM
Last Indexed 2019-09-15 07:06:06AM

Solr Details

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author Arnold, John, 1972-
author_display Arnold, John
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publishDate 2007
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:8955 Book Books English Wiley ; 2007. xviii, 336 p. : ill. ; 24 cm.
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subject_facet Electronic mail messages
Internet marketing
title_display E-mail marketing for dummies
title_full E-mail marketing for dummies / by John Arnold
title_short E-mail marketing for dummies
topic_facet Electronic mail messages
Internet marketing