Twitter power 2.0: how to dominate your market one tweet at a time

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Publisher:
Wiley,
Pub. Date:
[2010]
Edition:
Revised & updated.
Language:
English
Description
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

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ISBN:
9780470563366
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Grouping Information

Grouped Work ID e7670bf9-eacd-5ea0-47e1-dde168c75ea2
Grouping Title twitter power 2 0 how to dominate your market one tweet at a time
Grouping Author comm joel
Grouping Category book
Last Grouping Update 2019-04-22 00:36:23AM
Last Indexed 2019-04-23 01:14:08AM

Solr Details

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display_description This revised and updated guide provides tips and techniques for using Twitter to market to consumers, including information on the latest business applications for Twitter, how to develop your own social networking strategy and recent case studies.
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publishDate 2010
record_details ils:17936|Book|Books|Revised & updated.|English|Wiley,|[2010]|xx, 268 pages : illustrations ; 22 cm
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subject_facet Business communication, Internet marketing, Online social networks, Twitter
title_display Twitter power 2.0 : how to dominate your market one tweet at a time
title_full Twitter power 2.0 : how to dominate your market one tweet at a time / Joel Comm
title_short Twitter power 2.0 :
title_sub how to dominate your market one tweet at a time
topic_facet Business communication, Internet marketing, Online social networks