Twitter power 2.0: how to dominate your market one tweet at a time

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Author:
Publisher:
Wiley,
Pub. Date:
[2010]
Edition:
Revised & updated.
Language:
English
Description
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

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ISBN:
9780470563366
9781469032429
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Grouping Information

Grouped Work ID e7670bf9-eacd-5ea0-47e1-dde168c75ea2
Grouping Title twitter power 2 0 how to dominate your market one tweet at a time
Grouping Author comm joel
Grouping Category book
Last Grouping Update 2019-09-16 00:41:34AM
Last Indexed 2019-09-15 07:07:15AM

Solr Details

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hoopla:MWT12161457 eAudiobook Audio Books Unabridged. English Gildan Media, 2010. 1 online resource (1 audio file (420 min.)) : digital.
ils:17936 Book Books Revised & updated. English Wiley, [2010] xx, 268 pages : illustrations ; 22 cm
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subject_facet Business
Business communication
Internet marketing
Online social networks
Twitter
title_display Twitter power 2.0 : how to dominate your market one tweet at a time
title_full Twitter power 2.0 : how to dominate your market one tweet at a time / Joel Comm
Twitter power 2.0 : how to dominate your market one tweet at a time [electronic resource] / Joel Comm
title_short Twitter power 2.0 :
title_sub how to dominate your market one tweet at a time
topic_facet Business
Business communication
Internet marketing
Online social networks